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Archive for May, 2007

On July 10, Ford released a press statement that discussed their progress and the future of hydrogen vehicles. Is their release credible or just a smoke and mirrors tactic to get people excited about the company?

Ford rolled out a 12-passenger parking lot shuttle bus, which is powered by a 6.8-liter internal combustion hydrogen engine.

Ford is quick to point out that the engine isn’t ready for general consumer usage just yet. According to the release, it will take five years—or longer—before Ford can legitimately entertain the idea of putting hydrogen cars in the marketplace.

While this might be a step in the right direction, hydrogen vehicles powered by fuel cells won’t be seen until at least 2015, said Scott Staley, chief engineer of Ford’s hydrogen and fuel cell technology department.

So, the question remains. Is this really an environmental-friendly development or just another press release of a troubled company?

Every major auto manufacturer is testing gas alternatives. Toyota and Honda are further along than Ford. Both companies have hydrogen-powered cars. Toyota has a hydrogen version of the Prius.

How about the bottom line?

According to the release, these new hydrogen-powered buses cost $250,000, which is $180,000 more than Ford’s typical gas-powered bus. These costs are expected to drop if mass production were engaged.

The vehicles have a max range of 150-200 miles, which is fine for parking lot shuttles, and they’re only showing to be up to 13% more fuel-efficient.

On the bright side, these hydrogen vehicles have fewer emissions.

When you look at the technological spectrum, Ford is dragging its feet and that’s one reason why I don’t like the stock. If you’re looking to invest in a “best of breed” company, Ford isn’t the stock play.

Jason Martin owns an financialrebel.com investing blog at FinancialRebel.com. Here is another financial article you might enjoy from his site: financialrebel.com/stocks/500-stock-portfolio/ $500 Stock Portfolio.

He also runs an informative Web site about microcaptrading.com microcap trading at MicrocapTrading.com.

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